The paper " s research field is marketing stractegy which belongs to the enterprise function stractegic system . it is my objective to find the problems by studying the marketing strategic of jinan zhenghao advanced fiber co . , ltd . , and to use the knowledge i learned to give some suggestion on marketing strategy . so i can do my endeavor for the development of our corporation , then enrich the theory research of enterprise tactic 本論文的研究領(lǐng)域是營銷戰(zhàn)略,屬于企業(yè)戰(zhàn)略體系中的職能戰(zhàn)略范疇,研究目的是通過對濟南正昊化纖營銷戰(zhàn)略的研究與探索,發(fā)現(xiàn)存在的問題與差距,并運用自己所學習的知識,對公司營銷戰(zhàn)略的制定與實施提供一定的理論依據(jù)和實踐建議,為公司的發(fā)展盡到自己的努力,進而豐富企業(yè)戰(zhàn)略的理論研究。
Honeywell specialty materials , based in morristown , n . j . , is a global leader in providing customers with high - performance specialty materials , including fluorine products ; specialty films and additives ; advanced fibers and composites ; intermediates ; specialty chemicals ; electronic materials and chemicals ; and technologies and materials for petroleum refining 總部位于新澤西莫里斯鎮(zhèn)的霍尼韋爾特殊材料集團是世界一流的高性能特殊材料供應(yīng)商,產(chǎn)品包括碳氟化合物、專用薄膜與添加劑、高級纖維與復(fù)合材料、中間體、專用化學品、電子材料與化學品、用于石油精煉的技術(shù)與材料。